Swarovski Crystal Palace ‘Osmosis’ by Arik Levy at Salone del Mobile, Milan 2009

Milan, Italy - The celebrated Swarovski Crystal Palace was transformed this week into a galaxy of crystal forms, masterminded by its creative collaborator Arik Levy. The installation, Osmosis, was conceived to inspire visitors with a new sense of wonder and appreciation in the beauty and technology inherent in Swarovski crystal.

Levy explains: “Swarovski is above all about technology. The crystal is the sparkling and poetic result of the company’s heritage, innovation and skill. If you ask them what they do, Swarovski will say they are master stonecutters. It is that mastery which sets them apart from other crystal companies. My aim was to project a new vision, a new DNA, a new dimension on to Crystal Palace and take it somewhere it has never been before”.

“Arik has added a new dimension to Swarovski by using crystal as a sculptural ingredient and by highlighting both the notion and concept of crystal. He skillfully explores the connotation of this unique medium by experimenting with interactive shapes, techniques and materials. ‘Osmosis’ is captivating and Arik’s interpretation of crystal creatively reflects Swarovski’s constant aspiration to go beyond that of the imagination.” Nadja Swarovski, Vice President of International Communications, Swarovski.